Podcast
Sonalie Figueiras-The Xennial Green Queen
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Podcast Summary
Sonalie Figueiras and I get into her background and what it was like growing up as a 3rd culture kid in Hong Kong. Sonalie is 1/2 French and 1/2 Indian, born and raised in Hong Kong. She did not have many other mixed-race friends and this was sometimes a cause of distress in not always feeling like she fit in.
She explains that bullying she experienced in her formative teenage years may have shaped her to be a more empathetic person it was also an experience that caused her significant pain. She gives huge credit to her mom for giving her a great foundation and acknowledging her upper-middle class privilege along the way.
Green Queen started as a blog to help others in Hong Kong find important resources for living a healthier life. Green Queen hit a powerful nerve and filled a void for many in Hong Kong who wanted to live clean; find vegetarian restaurants, recipes and products, attend yoga classes and learn more about important local environmental issues. It quickly grew to be a pan-asian and award winning offering.
Her experience as a Xennial– a term I had not yet come across- gave her unique insight into both Generation X-who were heavily 80’s and “me me me” oriented- and the Millennial’s who had been royally screwed by coming of age during a global financial crisis.
Empathy is the theme that runs through this podcast and is an unexpected diversion that I believe you listeners will absolutely benefit from. There is a rawness to her story that explains her willingness to share her health and well-being “finds” in Hong Kong with anyone out there who wanted to hear.
Sonalie is doing incredible work via The Green Queen media platform and has literally created an industry- ECO-Wellness!
The Green Queen platform is a “must read” for anyone who wants to learn about the biggest trends of the in plant-based food, health, well-being, environmentalism AND the investment opportunities that will accompany them!
Key Investment Takeaways from the podcast
From an investment perspective, keeping an eye on the venture capital news of the fast growing stem-cell meat industry, alternative protein companies, eco-fashion and beauty, zero-waste living and alternative materials boom will give you a portfolio edge that many others are not paying attention to.
Beyond Meat has risen c. 400% since its IPO 2 years ago this month ($25 per share for those who got shares in the IPO). Impossible Foods and Oatly are on the runway for public offerings with many more surely to be lining up.
Kellogg’s (stock symbol K) has recently launched plant based chicken tenders-due to white hot demand in the US.
Givaudan SA (GVDNY), the world’s largest flavour and fragrance company, has just partnered with Bühler to build an APAC plant-based innovation center in Singapore! (Both companies are headquartered in Switzerland). They plan to produce 40kg of plant protein per hour!
You Want to learn more?
If you want to learn more about the science innovation behind sustainability, check out my podcast with Shiok Meats, Turtle Tree Labs.
For more insight into the venture capital side of these fast growing industries, listen to my podcast with Claire Smith from Beyond Investing! She also launched the Vegan Climate Index and Vegan ETF!
Secondly, sign up for our Sustainable Investing Course- aligning profit and purpose in your portfolio.
Thanks to our Guest:
Founded by serial social entrepreneur and eco activist Sonalie Figueiras in 2011, Green Queen is an award-winning impact media platform advocating for social & environmental change based in Hong Kong with a global outlook and an international audience.
Green Queen is a multi-channel platform and a trusted global impact media brand. As an award-winning online magazine, we reach millions of readers a year and cover breaking news and product launches, share in-depth research and industry insights, and feature exclusive interviews with entrepreneurs and key ecosystem players. Green Queen is also the world’s leading source for APAC alternative protein industry news and reporting, one of the most important consumer products and investment opportunities of our time.
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Books & References Mentioned:
- The Untethered Soul by Michael Singer
- Third Culture Kids by David C. Pollock
- COA– Your Gym for Mental Health
- Plant Based Health Online– Plant Based Health Professionals Network in the UK
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